Study Marketing in Germany (2023 Guide)

Study Marketing in Germany

The Marketing field of study is considered part of the business field; however, it is far from the traditional business courses. With the new technological developments, marketing has become even more important as businesses need to have a professional marketing team.

The responsibilities of a marketing department include dealing with the communication sector of the business, understanding the customer’s needs, and trying to meet them through research and exploration. Marketing prepares students to think critically and teaches them how to operate a business environment.

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Studying Marketing in German universities can result to be a favorable choice for international students who might need financial support since public universities offer the majority of programs for free. The only costs that may appear along the way include administration fees or other semester monetary obligations per student.

Below you can find some career prospects as a marketing major in Germany:

Strategic Marketing
Digital Marketing
International Marketing
Marketing and Sales Management

When it comes to master’s degree programs in marketing, it is recommended to have prior experience — whether that is an actual job in marketing or internships in the field— although it is not required.

Although public universities offer free tuition fees for international students, private institutions can be costly, considering Marketing is a competitive industry. Germany's average tuition fee for studying marketing is around €20,000 per year for undergraduate studies and approximately €30,000 per year for postgraduate studies.

Best Universities for Marketing in Germany

GISMA University of Applied Sciences

Berlin

CBS International Business School

Cologne

Free University of Berlin

31,500 Students

Berlin

IU International University of Applied Sciences

100,000 Students

Berlin

Munich Business School

Munich

See all universities in Germany

Why Study Marketing in Germany?

Famous German digital marketing expert, Andre Alpar, referred to Germany as the country of “SEO nerds and nuts.”

One of the main reasons international students choose Germany to pursue their studies and other career experience in Marketing is the excellent quality of education and the great job opportunities with partnering companies. In addition, the location of the country in Europe makes it a favorable destination for international students, and there are plenty of opportunities to network with different nationalities.

Germany is known for having one of the finest digital marketing industries globally, which is beneficial for the ever-growing online world. Although marketing as a field on its own can produce a lot of professionals in a thriving industry, the digital marketing sector is continuously increasing. As a result, Germany is known as the country of “SEO nerds and nuts” from digital marketing experts.

The average salary for a marketing professional in Germany ranges from €31,000 per year to €51,000 per year. On the other hand, the salary for digital marketing professionals is around €41,703 per year.

Except for the high salaries, the great job market experience is also among benefits of starting a career in marketing in Germany. Most marketing managers receive full medical health coverage and are usually required to travel for business which means the company usually provides them with private cars and cell phones.